Friday, January 28, 2011

Size Matters


This logo was designed for a client who wanted us to use traditional 
imagery for the two main elements. Our job was to show that interior design 
skills are needed in the largest of homes to the most humble abode.

The challenge was how to "equally" show elements that are normally very 
different in size. The solution was to put some visual separation between the castle 
and cottage. This created foreground and background depth and a visual 
explanation for the basic sameness in the size of both.

An entire identity package was built around this logo. It was printed with metallic inks 
on a slightly wood flecked recycled paper that complemented the "aged" look.