Friday, January 28, 2011

Size Matters


This logo was designed for a client who wanted us to use traditional 
imagery for the two main elements. Our job was to show that interior design 
skills are needed in the largest of homes to the most humble abode.

The challenge was how to "equally" show elements that are normally very 
different in size. The solution was to put some visual separation between the castle 
and cottage. This created foreground and background depth and a visual 
explanation for the basic sameness in the size of both.

An entire identity package was built around this logo. It was printed with metallic inks 
on a slightly wood flecked recycled paper that complemented the "aged" look.

Monday, January 24, 2011

Defining Moment


This poster was designed to define a client's new "catch word". The definition is in traditional text form
 and, for reinforcement, type was used as texture. Although we don't normally recommend stacking
 type vertically, with careful optical spacing on an angle it works well.

Wednesday, January 19, 2011

Read All About It


We really enjoy designing newsletters and believe a well designed newsletter creates interest and awareness. Above are two examples of covers for just one of many newsletters we have designed.

Tuesday, January 18, 2011

Eclipse...Totally!


This logo was designed to introduce a client's new program for entering system information. 
Precise character kerning and modification play an important part in the final look of this graphic.

Wednesday, January 5, 2011

I am the best




A series of posters we designed for a client that specialized in residential renovation products.

This campaign focused on product and employee quality.

Visually, we were asked to show the company logo engraved in wood and stamped in metal. 
The last poster was just to be fun and loose.